A successful parts department is a powerful way for dealers to generate additional revenue and higher profit margins.
However, it is a strategy that many dealers often overlook. Here are 3 tips to help parts managers increase sales of automotive parts.
When it comes to car repairs, not all parts are created equal. The first reaction of a repair shop may be to ask for non-OEM parts because they are cheaper. But in the long run, this may not be cost effective. There are many benefits to selling your OEM parts to your customers.
There are definitely more aftermarket parts available than OEMs. But the large selection comes at a price. You and the repair shop need more time to discuss the price, brand, quality and fit of various aftermarket parts. This is extra time that your parts department can complete and add to sales with other customers' parts departments.
When it comes to replacements, your customers absolutely need parts that fit the vehicle. Otherwise, that part will not work. oem parts are the best choice because they are made by the original manufacturer. oem parts will fit easily on the vehicle, match other parts and are identical to the parts replaced by the repair shop. Because they are guaranteed to fit, OEM replacement automobile spare parts minimise the time and cost of dealing with returned parts departments.
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When a vehicle is parked in a shop it costs the parts installer money and is a potential loss of revenue. The aftermarket does a great job of ensuring that repair shops can quickly and easily purchase auto parts online. To compete with aftermarket online parts ordering technology and incentivise repair shops to buy more car parts from you, offer OEM replacement parts in stock online.
Many dealers think their customers don't shop online - but they do. In fact, 85% of people start the buying process by searching online. So, while many repair shops will call you to place an order, they will usually call you after researching options online. Make it easy for your customers to buy and purchase your OE replacement parts online, thereby protecting and increasing sales to your existing customers.
Most dealers rely on the telephone to order auto parts. When you sell online, you reach repair shops that have already purchased parts online, but may not have previously checked your OE parts inventory. When you sell OE parts online, you get more sales opportunities in addition to the phone orders you already receive.
Did you know that 52% of parts orders occur outside normal working hours? The internet is never closed. When you offer an online parts ordering service, your stock is available to the shop 24/7, without the need to employ staff for second or third shifts. With online parts ordering, you can increase your sales of automotive parts and start each day with a parts order to be filled.
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Efficient order processing is the difference between making a profit and breaking even. Choosing reliable software streamlines the OEM parts ordering process, allowing dealers and shops to communicate faster and easier without errors.
Choose a high-quality online parts catalogue that enables repair shops to identify exactly which OEM car parts they need. Instead of faxing technical illustrations to your parts department, your customers can view first-class illustrations and technical diagrams online. After they have found the mechanical automotive part they need, they can submit an online order directly to your parts department. This eliminates costly errors and returns caused by manually entering incorrect part information.
Customers who wait while your team is busy with other calls may hang up and get their OEM parts elsewhere, resulting in lost sales.
Relationships sell parts. Most dealers build relationships with their customers over the phone. It will improve your team's ability to strengthen relationships with existing mechanical repair shop customers, build new customers and increase fleet/installer business. Technology can't replace the human service your parts department provides, but it can be a tool to help maintain a strong and profitable relationship.
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